Amazon is launching a new service called Kindle Unlimited in the UK, following its US debut in July. So what’s the hype? By joining the subscription which costs £7.99/month, you will gain access to a catalogue of more than 650,000 ebooks, as well as more than 2,000 audiobooks from Amazon’s Audible subsidiary. This is just like the ebook version od Spotify for music.
It is anticipated that there will be a 30-day free trial for people to discover new books that they might not have noticed otherwise.
“Our US customers have shown us how much they love the opportunity to discover new authors and genres, and now we’re delighted to offer the same freedom to our customers in the UK,” said Jorrit Van der Meulen, Amazon’s vice president, Kindle EU.
Kindle Unlimited maybe the most high-profile attempt by far to create an ebook subscription service, although startups including Oyster, Scribd and Entitle have also been exploring the idea.
As Amazon had the largest market share for ebook readers, this attempt of a paid subscription may provide a whole new revenue for Amazon and ebook publishers. Amazon says that authors will be paid each time someone reads more than 10% of one of their books through the new service. How much they get paid depends on individual deals struck between publishers and Amazon, however.
This whole new service maybe the holygrail for ebook pulishers to grow their sales exponentially. You may want to take a read about how people are making money with kindle publishing at kindle cash blueprint.